Tjena | The Power of Warm Referrals Why They Matter

Interview multiple candidates

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Search for the right experience

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Ask for past work examples & results

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Vet candidates & ask for past references before hiring

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Once you hire them, give them access for all tools & resources for success

Hey there superconnectors!

This morning, as I sipped my morning tea, I found myself drifting back to a memory that completely shifted my view on networking. You know, those little moments that come to define big chunks of our journeys? Let me share it with you.

Picture this:

a lively networking event, a room echoing with chatter, laughter, and the clink of glasses. Now, we've all been there—approaching a stranger with that polite smile, trying to spark a connection. It’s kind of like stepping onto a dance floor without knowing the steps.
But then, there are those magic moments. Like when I, your ever-enthusiastic wing woman, pull you aside and say, "Hey, you HAVE to meet this person!" Suddenly, the dance becomes smoother. No stepping on toes, just pure, delightful synchrony.

I recently stumbled upon some facts (yes, even dreamers like us need some hard data now and then!). The Referral Marketing Institute says warm referrals can spike conversion rates by 70%. And 84% of B2B decision-makers? They kick things off with a referral. Pretty heartening, isn’t it?

Let's make it real.

Example 1:

Once, amidst the daily hustle, a top-notch agency pinged me. They were on the hunt for a native English copywriter. Call it serendipity or just a darn good day, but I knew exactly who they needed. A simple introduction, and things just clicked. The result? A match made in professional heaven.

Example 2:

Then there was this solo dynamo, a whiz at crafting these employee branding videos. Through a twist of fate (and a little help from yours truly), they met a B2B firm eager to jazz up their recruitment game. Before we knew it, this collab became a major win, making up a significant chunk of the solopreneur's earnings for the year.

Life's funny that way. Just when we think we're navigating it solo, a connection pops up, a link forms, and the dots join in ways we’d never have imagined.

So, my friend, here's my little nudge to you: today, maybe reach out, share your story, or listen to someone else’s. Who knows where that trail might lead?

And hey, if you have a tale of serendipity or a 'wing woman' moment of your own, let's hear it!

Reach out to me on LinkedIn.

Let’s revel in the beauty of these warm, unexpected connections.

Happy connecting!

Shaena