Viveca Karima Viso

Viveca doesn’t just build businesses—she architects growth with purpose. With 20+ years at the helm of fast-scaling startups and big-name organisations, she’s earned her stripes as a C-level powerhouse who knows how to turn vision into revenue, chaos into strategy, and potential into performance.

By day, she leads growth at one of Sweden’s most innovative marketing agencies. By all other hours, she’s an investor, business coach, and trusted advisor, sitting on advisory boards and helping entrepreneurs untangle complexity like it’s child’s play.

Her not-so-secret weapon? Mellanförskap—that in-betweenness that gives her the sharp lens to see what others miss. Whether it’s crossing cultural lines, navigating power structures, or unlocking overlooked markets, Viveca brings a fierce clarity that challenges norms and creates space for new leadership models to thrive.

Her playground spans proptech, legal tech, SaaS, compliance, hospitality, greentech (and honestly, we could keep going). As an ICF-certified coach, she sharpens decision-making and helps leaders level up with conviction, not just confidence.

What lights her up? Elevating people, ideas, and businesses that are ready to shake things up—and making sure no one gets left behind in the process.

We’re beyond thrilled to have her flying with us as a Maverick in the Wing People community.

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